Privacy Policy

Effective date: July 24, 2026

BOOYOW CORP operates Game Technical Apparel, including gametechnicalapparel.com, and related BOOYOW CORP brand pages, campaigns, forms, products, and services that link to this Privacy Policy, including Godlike Apparel campaign forms (collectively, the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our store, place an order, submit a form, contact us, or otherwise use the Services.

Our online store is hosted by Shopify. Shopify provides the commerce platform that allows us to offer products and services to you.

Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

• Contact information: name, email address, telephone number, billing address, and shipping address.
• Order and transaction information: products viewed or purchased, cart activity, order history, returns, exchanges, discounts, and transaction details.
• Payment information: payment method and payment confirmation details. Full payment-card information is generally processed by Shopify or other payment providers rather than stored directly by us.
• Account information: login credentials, account preferences, saved addresses, and other account settings.
• Form and campaign information: information you submit through TikTok, social-media lead forms, collaboration applications, esports interest forms, giveaways, surveys, or similar campaigns. This can include your name, email address, gamer tag, interests, apparel preferences, and responses to custom questions.
• Communications: messages, customer-service requests, reviews, feedback, and other information you choose to provide.
• Device and usage information: IP address, browser type, device identifiers, operating system, pages viewed, referring pages, interactions with the Services, and approximate location derived from technical information.
• Marketing preferences: whether you have agreed to receive promotional emails, messages, or personalized advertising.

How We Collect Information

We may collect information directly from you, automatically through cookies and similar technologies, from Shopify and other service providers, and from third-party platforms that you use to interact with our campaigns or Services, such as TikTok and other social-media platforms.

How We Use Personal Information

We may use personal information to:

• process payments, fulfill orders, arrange shipping, and manage returns or exchanges;
• operate, maintain, personalize, and improve the Services;
• respond to inquiries and provide customer support;
• manage accounts, forms, collaboration requests, esports opportunities, contests, and promotional campaigns;
• send transactional messages about orders, accounts, security, or policy changes;
• send marketing communications when permitted by law and consistent with your choices;
• measure campaign performance, understand customer interests, and improve products and content;
• detect, investigate, and prevent fraud, abuse, security incidents, or unlawful activity;
• comply with legal obligations, enforce our terms, and protect our rights and the rights of others.

How We Disclose Personal Information

We may disclose personal information to service providers and other parties when reasonably necessary to operate the Services, including:

• Shopify, which hosts and supports our online store and processes information as described in Shopify’s own privacy notices;
• payment processors, fraud-prevention providers, and financial-service providers;
• shipping carriers, fulfillment providers, manufacturers, and suppliers involved in delivering products;
• technology, analytics, advertising, email, customer-service, and cloud-storage providers that support our operations;
• social-media and campaign platforms, including TikTok, when you submit a form or interact with a campaign hosted on those platforms;
• professional advisers and authorities when disclosure is required by law or reasonably necessary to protect rights, safety, and security;
• business successors in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets.

We do not knowingly sell personal information for money. Some privacy laws define “sale,” “sharing,” or targeted advertising broadly. Where applicable, you may have the right to opt out of certain advertising-related uses or disclosures.

Cookies, Analytics, and Advertising

We and our service providers may use cookies, pixels, software development kits, and similar technologies to keep the store functioning, remember preferences, understand site traffic, measure campaign results, prevent fraud, and provide or measure advertising. Browser settings and available privacy controls may allow you to limit certain technologies, although disabling them can affect site functionality.

Marketing Communications

You can unsubscribe from promotional emails by using the unsubscribe link in the message. Even after opting out of promotional communications, we may still send non-promotional messages about orders, accounts, customer support, security, or legal matters.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including providing the Services, maintaining business and tax records, resolving disputes, preventing fraud, and meeting legal obligations. Retention periods vary depending on the type of information and the reason it was collected.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No system, transmission method, or storage service is completely secure, so we cannot guarantee absolute security. Please do not submit passwords, full payment-card numbers, government identification numbers, medical information, or other highly sensitive information through general contact or campaign forms.

Your Privacy Rights and Choices

Depending on where you live, you may have rights concerning your personal information, including the right to request access, correction, deletion, or a portable copy; to object to or restrict certain processing; and to opt out of certain targeted advertising, sale, or sharing. These rights may be subject to legal exceptions.

To submit a privacy request, email gametechnicalapparel.com@gmail.com. We may need to verify your identity before completing a request. Authorized agents may submit requests where permitted by law, subject to verification of their authority.

We will not discriminate against you for exercising applicable privacy rights.

Children’s Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can review and, where appropriate, delete it.

Third-Party Websites and Platforms

The Services may contain links to third-party websites, apps, or platforms. Their privacy practices are governed by their own policies. We are not responsible for the privacy, security, or content of third-party services.

International Processing

Personal information may be processed or stored in countries other than the country where you live, including through Shopify and other service providers. Where required, appropriate safeguards are used for international transfers.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, Services, or legal obligations. The revised policy will be posted with an updated effective date.

Contact Us

For questions, privacy requests, or complaints concerning this Privacy Policy, contact:

BOOYOW CORP / Game Technical Apparel
Email: gametechnicalapparel.com@gmail.com
Website: https://gametechnicalapparel.com

This policy is intended as a general description of our privacy practices and does not waive any rights or obligations provided by applicable law.